Based in Birmingham, Alabama, The Welch Group has been providing financial advice to clients around the country since 1984. When The Welch Group realized their site was dated, they decided that too many financial sites looked bland and overly “corporate.” Their mission has always been focused on their clients and the impact they have on their families, and they wanted their new website to reflect that. Kinetic worked with The Welch Group to design a welcoming site that leaned heavily on imagery to showcase the families that are impacted by the services they provide.
In addition to the look of the site, it needed to have a level of functionality that allowed those services to extend to the web. With a custom-built blogging interface, Kinetic helped enable The Welch Group with the tools they needed to provide weekly lessons, tips, and video content to all of their online visitors.