The Work
OHD

OHD is the only global provider of both OSHA- and ISO-recognized quantitative respirator fit testing technologies, giving respirator users peace of mind the world over. When OHD needed to find a good fit for their growing business, they looked to Kinetic for help.
During this redesign and development project, OHD wanted their website’s design to match the innovative ways their products have changed the game for occupational health. They breathed a sigh of relief when we delivered on that goal. Apart from modernizing their site’s design, we collaborated with their marketing team to understand not only the format of each page’s copy but also the intent of each page. This allowed us to deliver a design that worked strategically with the copy to increase the likelihood of conversion.
Along with the modernization, OHD had a goal of reorganizing their content and consolidating their web properties to ensure a consistent branded message, funneling users to the appropriate destination effectively. Kinetic did this in a few ways: we migrated the blog from a separate subdomain to their main domain, we worked closely with their marketing team to slim down copy across the website, and we developed custom tools like the feature on the Fit Test Adapter page where customers can find the right adapters for their existing equipment.
OHD also needed a way to consistently make media assets available to their global network of distributors through a secure portal. In response, we developed a portal that dynamically pulls media assets from a shared cloud platform, providing the OHD team an efficient non-technical way to continually support their distributors and their needs around the world.


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