Search Engine Marketing (SEM)

Kinetic manages pay-per-click SEM (search engine marketing) campaigns for several clients, both business to consumer and business to business. Our team is certified in Google Ads (formerly Google Adwords) and Bing Ads. After selecting the appropriate search engine or combination of search engines for our clients, we guide them through every phase of campaign creation, from keyword identification and ad copywriting to landing page optimization and bidding strategy.

From ecommerce clients who purchase keywords related to their product offerings to healthcare providers who purchase disease and treatment keyword phrases, we’ve seen it all. Kinetic can get your company up and running with SEM, or squeeze additional efficiencies out of existing campaigns.

Our SEM services include:

• Audit existing SEM accounts (campaigns, ad groups, ads, keywords, bid strategy, etc.)
• Account creation and optimization
• Landing page development
• Keyword analysis, as well as negative keywords
• Conversion tracking and measurement
• Ongoing reporting and optimization